Phone-based profiling and surveys lifted response rates from 30% to over 90% while freeing staff from manual work.

Mail surveys had low response rates, in-person surveys consumed days and suffered from neutrality bias, and outside research firms were expensive and rigid. Resident information from admissions sat in paper files or buried in the EHR, outdated and underused.
Candid ran automated phone-based profiling calls (~20 min) and satisfaction surveys (~15 min), capturing quantitative and qualitative feedback with no staff intervention, then aggregated individual preferences and community-wide trends into actionable dashboards.
The program eliminated manual survey distribution and in-person interview workload, surfaced honest and detailed resident feedback, and used sentiment analysis to help Wingate address concerns proactively and tailor care, with both individual insight and operational benchmarks.
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