From MemoMate to Candid.
Candid started as MemoMate, a biography product built to capture the life stories of older adults. To validate the idea, our founder, Raphael Rubens, moved into a senior living community to better understand how this technology could support residents and improve their well-being.
The results were promising, but the experience also revealed a larger operational challenge. Communities were struggling to keep up with hundreds of important conversations across residents, families, staff, and associates. That insight led us to expand from biographies into resident, family, and employee satisfaction surveys, and another issue became clear: staffing shortages were one of the biggest drivers of operational pressure, and directly affected the quality of care.
Today, Candid supports the conversations that matter most in long-term care: interviewing and screening candidates, following up with new hires, monitoring resident and family satisfaction, collecting staff feedback, answering common questions, and routing issues before they get missed. The product has evolved, but the mission has stayed the same: make sure no important voice goes unheard, whether it comes from a resident, family member, associate, or applicant.
“We didn't want to study senior living from the outside. We wanted to live the work, then build for it.”
